Cosy Toes® was founded by Tracey Robinson in 2005. Tracey has two sons and in 2005 Drew was 3 years old and Logan was not quite a 1 year old. "I couldn't find any merino wool socks for my boys when they were little and I couldn't work out where all the merino wool socks had gone from when I was small." Being brought up on a North Canterbury sheep farm in New Zealand, she helped on the farm and was brought up working in the shearing shed and helping with lambing and tailing. She grew up with wool, also wearing it and she just knew the benefits of this natural fibre. "I hate cold feet and I have an eye for a quality sock!"