Home Sweet Home Base: A Giant Thank You!
We design pajamas and loungewear to bring the ultimate comfort to your home, so when it came time to photograph our Fall/Winter/Holiday collections, we knew we needed a backdrop that felt like a dream home.
A massive, heartfelt thank you to UrbanAge Homes for allowing us to take over their absolutely stunning showhome at 199 Rankin Drive in St. Albert! And of course, a huge shout-out to our fellow local St. Albert business, Simone & Ivy , whose expert staging using pieces from their beautiful Home Decor store truly brought the whole space to life.
This was more than a shoot—it felt like a luxury slumber party in the most beautiful house we’ve ever seen! Every corner looked magazine-worthy, and it was so hard to choose where to shoot - Seriously, you guys are pros!
This home became the ultimate backdrop for our four cozy brands (Georgia Rylan, Bob's Sleepwear Co., Miranda Nic, and Lounge by Jan Marie).
The Vibe: European Chic Meets Cozy Nostalgia
The design philosophy of this UrbanAge Home is everything we love: high-end luxury that doesn't feel stuffy. It marries that beautiful, grounded Rustic Old European look with clean, modern style. It was the perfect setting to show off how our pajamas and robes fit right into a luxurious, yet totally lived-in, life.
Here’s where the collections came to life:
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Holiday Nostalgia, Served Hot: The home's warm tones were made for our most festive prints! We showcased our buttery-soft classic red plaids and the cozy, vintage-inspired vibe of our Merry Mugs print. (It makes you want to sip hot cocoa by that fireplace, doesn't it?)
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Whimsy in the Winter: The stunning light and architectural details were perfect for contrasting the bright fun of our Gingerbread Dreams print—the whimsical pattern with those unexpected pops of bright pink that defy the dreary winter blues.
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Ultimate Plush: The gorgeous, serene bedrooms and cozy reading nooks were the best spots to show off the super plush and cozy Spa Cloud robes from Lounge by Jan Marie and our beautiful, luxurious plush blankets.
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His & Hers: We even got to showcase our Bob's Sleepwear Co. men's brand, including our printed joggers (hot sellers for the holiday season!), in the sleek, modern spaces. Our favourite? The ultimate in-home speakeasy bar in the basement - perfect for catching all the Oilers games in our “He Scores” print hockey-inspired joggers.
The Staging Magic: Simone & Ivy truly are masters of their craft. From the cozy touches placed just right to the perfect pieces of art, their staging made the house feel lived-in and loved. It provided such a beautiful atmosphere for our brand's focus on intimate, high-quality leisure.
Model in the Making?
We love a little spontaneity on set! A major shout-out to Tyler from UrbanAge Homes - We spotted him in his office, realized he'd be absolutely perfect in our Bob's Sleepwear Co. line, and went for the impromptu ask right then and there! We were thrilled he was such a great sport and we think he nailed it - Home Builder with a Pajama Model side-hustle! Spot him in a few photos throughout the website and socials - his favourite outfit? The Red Plaid joggers and Black long sleeve classic tee!
And a big shout-out and Thank You to our Beautiful Models:
- Gena, Shannon and Shawna - the 3 Incredible managers of our High Street/Windermere/St. Albert Boutiques
- Nolan and Karyssa - The cutest couple, Nolan is also a local Sherwood Park/Edmonton Real Estate Agent and Karyssa is a School Teacher
- Justine Ma - Creator, YEG Influencer, and amazing friend - follow her Instagram here
- Dorcas - YEG Influencer & Cake Decorator Extraordinaire - Check out her Instagram Here
- Violet - Jeanie's (our EComm Manager/Photoshoot Director) Daughter who had so much fun seeing what Mom does at work (some days)!
We believe that your home (and what you wear in it!) should bring you joy. This gorgeous showhome helped us capture that feeling perfectly ❤️ Watch our socials and the website as more of these beautiful photos are unveiled!
If you are thinking about building a dream home or just love good design in the St. Albert / Edmonton area, you need to take a drive to this gem!
199 Rankin Drive, St. Albert, Alberta
