Pink Friday vs. Black Friday: The Real Reason to Support Local First

If you love supporting small businesses (and avoiding the chaos of Black Friday), then Pink Friday is your day. This annual shopping event happens the Friday before Black Friday and encourages shoppers to choose local, independent businesses first. It’s all about celebrating community, connection, and the places that make our neighbourhoods feel like home.

Whether you’re shopping for cozy gifts, treating yourself to something special, or getting a head start on holiday shopping, Pink Friday is your reminder to shop small and support local businesses in Edmonton and beyond.

Why Pink Friday Is Important

Pink Friday was created as a movement to shift focus away from big-box frenzy and toward the small businesses that truly shape our communities. When you shop local:

66¢ of every dollar stays in your community — supporting jobs, local suppliers, neighbourhood growth, and community programs.
You're helping real families, real dreams, and real people — not large corporate chains.
You’re supporting the heartbeat of your city: its independent shops, boutiques, cafés, and makers.

For us at Cloud Nine Pajamas, Pink Friday is a day that reminds us how lucky we are to be a local, family-run business surrounded by an incredible community of supporters.

Pink Friday vs. Black Friday: What’s the Difference?

While Black Friday centers around massive chain discounts and high-volume sales, Pink Friday is all about mindful shopping. Instead of rushing through crowds or fighting online traffic at mega-retailers, Pink Friday gives you the chance to:

Slow down and enjoy a more personal shopping experience
Support your favourite local brands
Find unique, thoughtful gifts you won’t see in big stores
Make your purchasing power actually count for your community

It’s a feel-good way to kick off the holiday season — and honestly, it’s a lot more fun.

How Local Shopping Makes a Big Impact

Small businesses add character, creativity, and connection to our cities. When you shop local on Pink Friday (and all year long), you're helping:

1. Create Local Jobs

Small businesses are major employers in Canada. Your purchase supports real families right here in Edmonton.

2. Strengthen the Local Economy

Because more of your money stays in the community, shopping small directly supports local growth, sustainability, and opportunity.

3. Support Community Initiatives

Local businesses sponsor sports teams, charity events, community centers, and local fundraisers — all the things that make a city feel like home.

4. Reduce Environmental Impact

Shopping locally often means shorter shipping distances, less packaging, and a smaller carbon footprint.

5. Encourage Creativity & Innovation

Independent brands bring fresh ideas, unique products, and personal touches you can’t get anywhere else.

Pink Friday at Cloud Nine Pajamas

As a local, female-founded, family-run business, Pink Friday means the world to us. It’s a celebration of everything we stand for — community, comfort, connection, and supporting Canadian small businesses.

We’ll be offering:
✨ Exclusive Pink Friday offers
✨ The perfect cozy gifts for yourself or the people you love

Whether you shop with us in-store or online, your support means more than you know.

Shop Small. Support Local. Celebrate Community.

Pink Friday is more than a shopping day — it’s a movement. It’s a chance to choose local first, support the businesses that make our city vibrant, and give intentionally this holiday season.

What Is Pink Friday? Why Shopping Local Matters More Than Ever