Remove It Reusable Makeup Remover Cloth | Plum

Remove It Reusable Makeup Remover Cloth | Plum - Removes every trace of makeup with just warm water

Rich, deep and quietly luxurious. Plum feels like an upgrade the moment it lands on your counter. It hides makeup beautifully between washes and adds a little drama to an otherwise practical routine.

You've had a long day. The last thing you want is a three-step routine of micellar water, cotton rounds and a cleanser before you're allowed to be done. So here's the whole routine: wet the cloth with warm water, swipe, and every trace of foundation, liner and even waterproof mascara lifts away. That's it. No chemicals, no tugging, no sticky residue.

Remove It is our own Cloud Nine brand, designed by a Canadian boutique that has spent years obsessing over the small rituals that make the end of the day feel softer. It's made from ultra-fine, densely woven microfibre that grabs makeup, oil and grime from the surface of your skin using nothing but water. And because there's nothing on it but water, it's lovely for skin that has become drier or more reactive lately (hello, hormones).

Why you'll love it

• Just add water. Removes all makeup, including waterproof mascara and long-wear foundation, with warm water alone.
• Two sides, two jobs. The short-fibre side erases makeup; the long-fibre side gives a gentle polish that buffs away the day.
• Gentle on sensitive and mature skin. Fragrance-free, preservative-free and surfactant-free, so there's nothing to sting, dry or irritate.
• Full-size, not fussy. At 15"" x 8"", there's enough cloth for a full face with a clean corner left for your eyes.
• Lasts thousands of washes. Toss it in the wash and it comes back soft, odour-free and ready to go, again and again.
• Less waste on your counter. One cloth replaces a drawerful of disposable wipes, cotton rounds and makeup remover bottles.
• Travel-ready. Weighs next to nothing, packs flat and gets through airport security without a second look.

How to use

1. Wet: Soak the cloth in warm water. The warmer and wetter, the better it works.
2. Erase: Use gentle circular motions with the short-fibre side to lift makeup, oil and dirt. Rinse and repeat for heavier looks.
3. Polish: Flip to the long-fibre side for a soft exfoliating finish.
4. Finish: Follow with your serum and moisturizer. Done.

Details

• Material: 100% polyester microfibre
• Size: 15"" x 8"" (full size)
• Dual-sided: short fibre to remove, long fibre to exfoliate
• Integrated hang loop for quick drying between uses

Care

Machine wash before first use, then rinse with a little soap after each use and hang to dry. Machine wash weekly with towels or like colours. Skip fabric softener, dryer sheets and bleach, which coat the fibres and reduce their magic. Do not iron.

Frequently asked questions

Does it really remove waterproof mascara with just water?
Yes. Hold the warm, wet cloth over your closed eye for a few seconds, then gently wipe. A second swipe takes care of the most stubborn liner.

Is it safe for sensitive, acne-prone or mature skin?
Yes. There are no chemicals involved, just warm water and soft fibre, which makes it one of the gentlest ways to remove makeup. If your skin has become more sensitive with age or hormonal changes, this is a lovely swap.

Is it safe around lash extensions?
Use the short-fibre side and press-and-lift around the lash line instead of rubbing, and follow your lash artist's aftercare advice.

How long will it last?
With regular washing and no fabric softener, your cloth lasts through thousands of washes without going stiff or holding odour.

How often should I wash it?
Rinse it with a little soap after each use and hang it to dry by the loop. Give it a full machine wash at least once a week. Many people keep two or three in rotation.

Will makeup stain the cloth?
Light colours may show a faint tint over time, which doesn't affect performance. Darker shades like Black, Plum and Grey hide it best.

Does it make a good gift?
It's one of our most-loved stocking stuffers and gift-basket add-ins. Pair it with a Quick Dry hair towel for a little at-home spa set.

Designed by Cloud Nine, a female-owned Canadian boutique. Ships across Canada.